Our Specialties

At Barking Dog, we provide strategic PR planning and execution for our clients. We thrive on becoming part of our clients’ communications or management team, because it allows us to fully integrate our efforts with each client’s overall objectives. It also enables us to respond most effectively and efficiently to any and all PR opportunities or concerns on our clients’ behalf.

In addition to strategic PR planning and counsel, we focus on the following specialty areas:

Publicity
Barking Dog identifies the media outlets that best match your desired audience, then customizes feature story opportunities to fit those outlets and generate relevant media coverage. We go beyond press releases to secure more detailed, in-depth coverage that connects with your audience in a substantial way. Our media relations campaigns often include the following elements:

Event PR and Promotion
We develop and execute all elements necessary to promote a successful event — from advance publicity and promotions to on-site media operations. Our event-related PR services include the following:

• Publicity Tours
• Press Conferences
• Media Days/Outings
• Media Center Operations
• On-Site Media Relations
• Media Credentialing
• Media Partner Development

• Marketing Collateral
• Promotions
• Management of Photo Resources
• Advertising
• Media Guides
• Press Kits
• Press Releases

Copywriting & Collateral
Your message is often communicated not just through the media, but also through your marketing and PR materials. We draft effective copy and develop relevant collateral that fits your image and gets the word out to the right people. Examples include:

• Sales Kits
• Press Kits
• Media Guides
• Websites
• Brochures
• Newsletters
• Speeches

• Fact Sheets
• Company Histories
• Annual Reports
• Event Programs
• Direct Mail
• Posters
• Ad Copy